About GLÜCK
The German word “Glück” translates to “happiness” or “luck”. But “Glück” is more than that. Glück is always in motion. That is why we are all about constant renewal and come up with the most unexpected solutions. We have worked for the most creative agencies for many years. Owner-managed and in an international network. From Springer&Jacoby or Scholz&Friends to JvM and DDB. There we have collected the best skills and ways of working. Our 25-head strong team is complimented by a large network of the best specialists in the industry. This allows us to assemble the perfect team for any task. Be sure about that: Every promise we make, we turn into reality at Glück.
The Founders
BASTIAN MENESES VON ARNIM
The Managing Creative Director at GLÜCK Berlin is actually also a cycling professional.
But Bastian Meneses von Arnim has dedicated himself to texts. And to people.
Bastian has always been drawn to communications in some form.
After studying communications in Frankfurt, he first worked at Brainpool, where he wrote sketches for the weekly show. He then moved into advertising, where he spent five instructive years at Springer&Jacoby starting in 1999, working for the brands Mercedes-Benz, Smart, Managermagazin, MTV and Unilever.
After two and a half years at Jung von Matt on the Spree, writing copys for Deutsche Post, DHL and WirtschaftsWoche, he became creative director at Scholz&Friends in 2006. There he became the main contact for Saturn, Deutsche Bahn and Mercedes-Benz (Africa/Asia). In 2010, he was poached by DDB Berlin, where he headed the second unit (Vattenfall, cosmosdirekt, Bunte, Jules Mumm, Deutsche Bahn, emporia). Bastian Meneses von Arnim has won over 100 of the most important awards from ADC to Cannes to D&AD. He is also a member of the Art Directors Club Germany and a guest lecturer at the Business Technology School GmbH Berlin. Why is there nothing about the professional cyclist here? Because he only comes to cycling very rarely.
ULF CERNING
Managing Consulting Director at GLÜCK Berlin and Westphalian by conviction.
Westphalians are generally considered down-to-earth, reliable and close to home. That’s why Ulf Cerning began his career in advertising quite modestly: with an internship at an advertising agency in Münster.
After training as an advertising salesman, he moved to Berlin, where, while studying communications, he co-founded the Berlin branch of the pablik agency for youth marketing, which became known primarily for its own product, “AbiTours”.
In 2001, he came to the attention of Scholz&Friends Berlin, whereupon a liaison lasting more than ten years was born. This was followed by all the steps of a consultant’s career up to the management of his own Scholz&Friends Family with about 35 employees. During this time, Ulf Cerning was responsible for the management of brands and integrated campaigns, especially for various divisions of the Mercedes-Benz brand. In addition, he and his team also looked after clients such as Berlin Airports, Loewe, Direct Line Insurance and New Business. Before founding GLÜCK Berlin, he worked as a freelance communications consultant and interim manager for various agencies and companies.