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We won a multi-stage pitch with a large-scale motivational campaign to win new donors. Starting in May 2021, the campaign will be carried out at more than 40 donation centers in nine German states. To reach 18 to 29 year-olds, we developed an attention-grabbing campaign in all relevant channels. In addition to three commercials, this also includes OOH, POS, influencer marketing, social media and the microsite mehr-als-respekt.de.

Haema blood plasma donation