New brand campaign and Claim.
We were looking for a spot that appeals to a younger target group and fits the times. Our solution: Strong images. Strong music. Strong design. In short: a strong campaign. Let’s have a look.
The brand campaign “Zeitreise” (eng. time travel) already indicates that there is not only centuries of tradition behind Schweppes but also that the cult drink has already provided a lot of fun and excitement in past eras.
On display are party scenes from various decades that explicitly show Schweppes also as a filler for alcoholic beverages. From the gentlemen’s club at the turn of the century, through the 20s and 80s, to the present day. Because Schweppes is and remains the original. The spot won awards at the ADC and the LIA, among others.
Mix it up!
Schweppes and Pernod Ricard Germany visually and authentically make deliciousness come alive. The moving image concept calls for various other mixing combinations. Taste The Original. Cheers.
The brand spot is complemented with TAG Ons that showcase the mixed drinks.